I’ve been using Google+ quite a bit lately and have noticed a thing or two about the real estate professionals that also use it. Naturally, with the field of real estate being very competitive and driven quite a bit by marketing, there is a tendency by those who earn their living through real estate to use Google+ as a mouthpiece.
What I’ve noticed though is that this is actually counter-productive. It’s through a touch of frustration that I feel compelled to write this open letter to real estate professionals who use Google+.
At the outset, let me say that I have circled quite a large number of real estate agents, brokers, appraisers and other professionals in the industry because I want to hear what they have to say. But I read a newspaper out of interest and am happy to put up with the advertising in it because I am interested in the content, and the same can be said of Google+.
Most real estate professionals have a marketing focus, let’s be honest, and that is just fine. However I want more than that from them. I want their opinions, observations, links to stories and sites they find interesting… in short, a bit more than just a sales pitch.
For people like me who are both investors and observers, passionate in the industry, this is incredibly important. We use Google+ as a social networking tool, not a means of consuming advertising.
Please, give us more than just ads and marketing pitches. If you are using Google+ to make sales, that’s fine… not a problem at all – just mix it up a little so people keep listening to you. If you don’t mix it up, then it you may just notice that your audience shrinks.
Please use Google+ to comment on what other people are saying. Believe it or not, commenting on what other people have to say is actually a great way of building your audience. Press that plus one button on posts and comments you agree with and share interesting links you dig up online…
In conclusion, marketing is just fine, it’s all a part of doing business – just make sure you mix it up a little to show you are human, not a robot!